Welcome to Marketing To Delight Your Clients!

by BillBarbour on November 5, 2010

This Blog on marketing to delight your clients will provide you with cutting-edge insights on how to attract more prospects, and how to win and keep more clients.

If  you are eager to hone your marketing skills for winning a life-time of delighted clients, then follow along.

For many business people the term ‘client’ and ‘customer’ means the same thing.  Also, many business people associate the word ‘client’ with ‘personal or professional service provider’, and the word ‘customer’ with ‘product retailer’.  Be that as it may.  For me, there’s a difference between having a ‘client’ and having a ‘customer’… [click to continue…]

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How Can You Become More Of An Entrepreneur?

by BillBarbour on December 3, 2010

How many entrepreneurs do you know?  Why do you call them entrepreneurs?  I ask you these questions because I believe your business success depends on you becoming less of a business owners and more of an entrepreneur.

Anyone who starts and runs their own business is entitled to be called a “business owner”.  However, few “business owners” deserve to be called “entrepreneurs”. [click to continue…]

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Are Sellers of Online Marketing ‘Models’ Just Out To Fleece You?

November 30, 2010

The biggest niche online today is perhaps the “Make Money Online” niche.  Unfortunately it’s also a niche that’s grossly over-populated with unscrupulous online sellers…  Sellers whose only way of making money is by selling inferior ‘business-in-a-box’ products to people who are desperate to make money online. If you’ve been trying to become an Online Marketer, [...]

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Facebook Personal Page Abusers – Time To Change Your Ways?

November 24, 2010

Over the last two months, I’ve been observing the behaviour of certain Facebook  ‘friends’ who are using their Personal Pages to promote their Online Businesses.  In this Post, I’d like to examine a smattering of the practices that are causing concern for some Facebook users.  To put it mildly, I suggest that these examples are [...]

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Has the Original Meaning of Selling Been Lost Forever?

November 17, 2010

In an earlier post I suggested that many business people are now using the word Marketing simply as a substitute for the word Selling.  Marketing is ‘in’, Selling is ‘out’.  It feels as if there’s been a mass media exodus of ‘old’ sellers and a mass entry of the same people as ‘old’ marketers.  But [...]

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What Is Marketing And Selling All About?

November 14, 2010

In the previous Post I suggested that it may be beneficial to think and talk about your prospects as potential ‘Clients’ rather than just potential ‘Customers’.  This is due to the fact that the word Client has the idea of ‘relationship’ at its core… The word Customer may simply involve a ‘transaction’. In this Post [...]

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